Patrick Couch
Posts:4
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| 02/03/2008 7:45 AM |
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We are now rolling out UVG out to our sites with the biggest coming out next week. I've already started getting questions regarding adding advertising avails to the videos.
All of these suggestions should be on a per player instance.
PreRoll and PostRoll Video: Have a setting option for a Pre and Post URL (could be direct to an flv or to an ad server). Of course this would require the video player to support a basic playlist. Could be that the ad server would not return a valid ad.
Top or bottom third: A URL setting with the option top, bottom and timeout. Could be an IFrame to the URL.
Bug: Could be tied into a bottom third, but is an overlay instead of pushing the video up. These serve as a fairly unobtrussive method of advertising. Again, this should be a URL so that it can be controlled by an ad server or pointing directly to a swf file.
These would be cool as a module feature but I understand that this may not apply to everyone. Would consider talking with someone who could modify the source into this.
Thanks
Patrick Couch
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Ibrahim Bulime
Posts:48
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| 02/03/2008 8:04 AM |
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Hi
I run a few websites and i have had a lot of interest from clients about advertising in UVG. I think that is a cool feature and i wouldn't mind paying extra for that. Just another way of how to generate money from UVG.
thnaks
Ibrahim |
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Mark Hollas
Posts:253
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| 02/03/2008 8:32 AM |
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I too would like to see a way to inject advertising into the workflow. another option that might be nice is the playlist. So we can have the youtube functionality or the video community functionality, by this i mean that you can have the player just run off a random list of videos, this seems to be a common feature on video content sites.
my two cents
Mark Hollas |
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Pengtsen R
Posts:5440
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| 02/03/2008 5:27 PM |
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| thank you for sharing your thoughts with me. I'll consider your suggestion seriously. |
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Pengtsen R
http://www.bizmodules.net |
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Pengtsen R
Posts:5440
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| 02/08/2008 12:08 AM |
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| Patrick, I'm not exactly sure about "Top or bottom third" and "Bug", could you please explain it in more detail? |
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Pengtsen R
http://www.bizmodules.net |
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Patrick Couch
Posts:4
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| 02/08/2008 3:19 AM |
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A "bug" is the small overlay that TV uses in the lower right hand corner during shows. Usually to promo other shows. This is attractive because it does not interfere too much with the viewer seeing the video.
The upper and lower third would be dividing the screen into thirds and using the top or bottom as an ad space. Most of the time I see this the video height is reduced by the third while the ad is displayed. After the ad the video then fills the screen.
Those are a bit advanced of course but many feels that these will be the "better" advertising methods for internet video. Visitors will sit through a pre-roll if the content is that good but get annoyed if there are too many.
Thanks
Patrick
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Pengtsen R
Posts:5440
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| 02/08/2008 5:12 AM |
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Thank you very much, I think I understand it now, but if possible you can post an example of "bug" and "Top or bottom third".
thanks. |
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Pengtsen R
http://www.bizmodules.net |
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Jeff Waters
Posts:57
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| 02/11/2008 4:53 PM |
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After having sampled a bunch of the video services out there (youtube, revver, brightcove, etc) I have to caution you to think very carefully about this one.
In my opinion, pre-roll adds are a terrible idea. Nothing makes your site visitors crazier than having to sit through an advertisement just so they can watch a 1 minute video. It drives business away!
Post-roll is a little better for the viewer, but not for the advertiser. People are likely to click to a new page once they've seen the video and avoid the "commercial".
I think Youtube has found the best answer. There is a small overlay on the bottom of the screen containing the advertising message. Often, there is even some transparency around the edges of the message so it isn't so harsh a contrast against the underlying video. In this case, the viewer could watch the whole video and not be terribly annoyed by the advertisment. The most important part, though, is that youtube proveds an "x" that the viewer can click to make the advertisement disappear at any time.
I think this solution is the best for all parties involved. The advertisers have a good shot at having their message in front of eyeballs for the entire length of the video and the viewers don't get angry. |
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Pengtsen R
Posts:5440
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| 02/11/2008 7:33 PM |
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Jeff, thank you for your suggestions, actually I think exactly the same as you. because I hate the pre-roll ads so much.
I think maybe I'll add a youtube-liked advertisement in future versions.
thanks. |
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Pengtsen R
http://www.bizmodules.net |
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Patrick Couch
Posts:4
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| 02/12/2008 11:12 AM |
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I'm not a fan of pre-roll either, but would still like to have the option. The overlay would be the best if possible. Especially if we could use our ad server to control creative and rotation.
Here are links to the YouTube ad specs.
Video Ads - http://www.google.com/youtube/videoads.html
Inline Video - http://www.google.com/youtube/invideoads.html
Patrick
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Pengtsen R
Posts:5440
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| 02/12/2008 5:50 PM |
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| Patrick, Thank you for sharing your thoughts with me. |
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Pengtsen R
http://www.bizmodules.net |
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Steven Webster
Posts:46
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| 02/13/2008 2:51 PM |
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Nothing to add but wanted to post another Yes! for this feature. I agree completely with the comments already made. Adding an overlay (bug) would be best, not only for paid advertisers but for any internal promoting I want to do on a site as well.
I think having three options preroll, postroll and overlay would cover just about any scenario I've seen out there on video sites. |
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Pengtsen R
Posts:5440
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| 02/13/2008 4:54 PM |
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| thank you, steven. |
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Pengtsen R
http://www.bizmodules.net |
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Benjamin Jackson
Posts:4
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| 03/03/2008 7:10 AM |
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I'm looking at purchasing UVG for a major site selling teaching videos. A part of the functionality I require is the ability to add a pre-roll video as a title sequence to each video. I agree with what has been said about pre-roll advertising but surely pre-roll & post-roll functionality has greater uses than advertising . . . . having preset intro & outro videos would greatly streamline video creation and upload time.
Is there any further development on this topic?
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Pengtsen R
Posts:5440
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| 03/03/2008 4:14 PM |
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This is recorded in our suggested enhancements list and will be reviewed in next major upgrade, currently I'm not sure whether it will be implemented and how it is implemented.
thanks. |
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Pengtsen R
http://www.bizmodules.net |
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Pengtsen R
Posts:5440
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| 03/03/2008 4:15 PM |
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This is recorded in our suggested enhancements list and will be reviewed in next major upgrade, currently I'm not sure whether and how it will be implemented.
thanks. |
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Pengtsen R
http://www.bizmodules.net |
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Anthony Alvarado
Posts:11
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| 11/22/2008 12:33 PM |
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Posted By Pengtsen R on 03/03/2008 4:15 PM
This is recorded in our suggested enhancements list and will be reviewed in next major upgrade, currently I'm not sure whether and how it will be implemented.
thanks.
this post is from march is there any update about adding Advertising functionallity?
i would agree about sponsor the upgrade just let me know how much it will cost to tell my client asap!
thanks a lot...
A |
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Anthony Alvarado
Posts:11
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Pengtsen R
Posts:5440
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| 11/22/2008 3:23 PM |
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| preroll, postroll and bottom thrid will be supported in UVG 3, which will be released in 2 months. |
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Pengtsen R
http://www.bizmodules.net |
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